Recent work includes:
Facilitation and strategic communications planning
I am currently working with multiple clients creating custom communications plans for a range of issues, including multiple, simultaneous change management efforts. From the start, my work focuses on ensuring clients have explicit measurable outcomes that we can use to evaluate a campaign’s success. I work with individual executives and leadership teams to develop clear and concise key messages for change projects that the business can leverage throughout the length of a change management effort. I have also regularly facilitated discussions among leadership teams about strategy, vision, mission, values, and upcoming change projects with the goal of helping them drive to action. Often my work facilitating includes a focus on using outputs to help inform a strategic communications plan that I can either hand off to the employee’s internal communications team or that I can implement alongside them.
Comprehensive communications plan on a targeted issue
In concert with another consultant, I worked with a group of nonprofits that was focused on increasing the use of the COVID-19 vaccine with targeted, traditionally vaccine-hesitant audiences. Our work included working with a research team that had surveyed and interviewed members of these communities to understand the primary challenges and opportunities related to communicating about this public health crisis. We then worked to develop a comprehensive campaign aimed at incorporating best practices for communicating with vaccine-hesitant audiences and leveraging trusted community advisors and leaders who could help carry the messaging into and within targeted communities. Our efforts included regular convening of community-based organizations to solicit their buy-in and input into the communications approach and 1:1 coaching of community leaders on how to approach these high-stakes, emotionally charged discussions. As we developed a list of suggested approaches, we continually sought feedback from researchers, advisors, and community members to ensure recommendations aligned with best practices but also felt authentic for individual audiences.
Executive coaching for a new team of leaders
I work with executives in a range of industries (finance, aerospace, nonprofits) as a strategic thought partner. This work includes periodic (often weekly) check-ins with individuals or multiple executives from a team to discuss present challenges, pressing issues, and upcoming initiatives. My focus in this work is to ask challenging questions that help my clients gain additional perspective or insights on their work with the goal of helping them develop actionable and measurable plans.
Client service feedback program
Over the last three years, I have developed and implemented a client service feedback program with an international law firm that focuses on intellectual property law. The program initially focused on the firm's 10-largest clients with the goal of assessing the quality of the firm's service to address any inefficiencies or quality assurance issues. It has expanded to include interviews and feedback meetings that commence when a litigation or large transaction has been completed. This program has provided a significant opportunity for growth with each client interviewed including one instance where the firm was able to convince an in-house counsel that it was the right provider for a large project and was able to secure a contract with the client rather than have the work go out via a Request for Proposal.
Comprehensive marketing plan for boutique law firm
Building upon a client’s nearly 70-year reputation, I developed an overall marketing and public relations plan for a boutique law firm with 45 attorneys. The plan included specific goals and deliverables for the varied practice areas of this boutique firm, as well as overall goals for the firm's visibility in particular markets as well as in a handful of new industries the firm was looking to expand into over the next three years.
Deep-dive issue analysis for white paper development
Working for a national public affairs group, I was tasked with analyzing and synthesizing the legal and policy backgrounds around a specific issue so that a group of funders could more accurately discuss their desired outcomes with legislators and constituents. As part of this project, I developed a handful of white papers (one for each target geography) that aimed to lay out the key issues in the clearest and concise format for all audiences.
Comprehensive marketing plan for nonprofit
Starting from situational analysis, I crafted a comprehensive 2-year marketing plan for a state-based nonprofit that had never developed a proactive marketing program in its 25-year existence. I worked with the nonprofit's members, staff, board, and donors to better understand its needs and desired outcomes and then crafted an outcome-based plan focused on getting the nonprofit's messages to a broader audience.
Annual report content creation
From analyzing financials to telling the stories of the nonprofit's beneficiaries, I worked closely with a national nonprofit to create an annual report that told donors, community members, and other stakeholders just how essential the nonprofit is in addressing its mission to advance equality.
Custom business development planning
I work with multiple attorneys across a range of practice areas to develop customized business development plans aimed at maximizing their talents and budgets. Whether individuals identify as introverts, extroverts, or somewhere in between, I create customized plans for attorneys aimed at helping them create long-term client relationships and referral networks.