Marketing: From creating comprehensive messaging and marketing plans that span multiple years to crafting and implementing individual marketing campaigns aimed at short-term results, I have experience developing a full range of marketing-focused projects. My experience includes creating a grassroots education campaign aimed at informing a specific constituency about changes to nondiscrimination protections; developing a two-year messaging and marketing plan for a state-based nonprofit organization; and managing all aspects marketing for a regional law firm with an international reach including creating marketing plans for more than 40 individual attorneys as well as five distinct practice groups.
Custom Business Development Planning & Individual Coaching: My work has included creating custom business development plans for all level of professional — from those who are just starting their careers to professionals who need a fresh look at their business development practices with an aim of increasing quality connections. My goal in business development work is to help make it a more automated (and fun) process for people, regardless of whether they identify as a networker, marketer, rainmaker, or introvert.
Communications: Developing compelling and easily digestible content is one of my specialties. From creating internal communication programs (including weekly news and industry updates for relevant staff) to drafting talking points and communications positions for proactive communications, I have experience producing all types of communications plans and content.
Public Relations: As a former editor of a regional trade publication, and as the first-line of defense for a high profile nonprofit, I have experience with all types of public relations and media campaigns — proactive, reactive, crisis and everything in between. My work includes handling media inquiries, proactively pitching media stories to national publications, as well as handling crisis communications when they arise.
Website Development: My experience with businesses just starting out or looking to update their images has included overhauling and developing websites traditionally in WordPress, Squarespace, and other open-platform development sites.